With 2020 having a negative connotation, we do not need to summarize all that happened in the year. Therefore, this article will limit to reviewing the trends from 2020 to know how marketing will be in the coming year.
After the coronavirus outbreak, 88% of organizations globally made it mandatory for their non-essential employees to work from home.
This abrupt yet impactful shift in the work mode forced teams to rely on digital means more than ever. To communicate, marketers were relying upon digital platforms that became a challenge.
All of this caused advertisers to seek a channel to catch users’ attention. This is because, what was once the leisure time of workers, became a workplace for remote working employees.
People working can no longer shop as a result of these consumers engraved in different mediums. Mediums such as online communities, virtual events, live streams, and other experiences that cause interaction with brands.
Some of the crises are shaped by consumers not having high-speed internet services to experience online shopping at its best.
However, now that 2020 is ending, many people have successfully replaced their slow internet connection with a high-speed connection. Internet service providers like Cox Cable Internet in the United States have helped workers and consumers in their homes enjoy high-speed internet service at affordable rates.
Cox Cable Internet provides its high-speed internet service across America to make sure its customers can leverage form availability of great internet.
While this was about 2020, the real question arises as to what will happen in 2021?
Following are some trends to consider in the coming year:
Optimizing for Mobile
More than 25% of companies are investing in mobile optimization as their SEO tactic. Optimizing for mobile phones isn’t just SEO, instead, it is an impression of your brand for the people visiting your website.
It is not a new inspiration that having a strong mobile SEO strategy is essential for modern business. This is because 84% of the US population uses smartphones and demand instant access to all information through their smartphones.
At the end of 2020, half of all the website traffic globally comes from mobile devices, excluding established ones.
In 2021, marketers can fully benefit from the opportunity to refine their mobile pages to capture peak interest of their audience. What marketers need to do is to optimize the landing pages for mobile phone viewers and, also divide your website by two and, work consistently on that number.
Thought leadership or influencer marketing has been a key strategy connecting marketing success for any business.
Whether you think of influencer marketing in the form of podcasts, webinars, virtual events, or plain advocates, the reach of these particular industries has been booming.
According to Edelman, Business-to-Business consumers are likely to do their business with companies that provide their mission through influencer marketing or thought leadership.
The report also concluded that 66% of the C-suite executive are willing to pay a price for a company having thought leadership as part of their philosophy.
Not only that but, 45% of decision-makers invite companies on particular projects because they are capable of producing thought leadership content.
Focus on Customer Experience
If you think that your job is done as a marketer if you have converted a viewer into a customer, then you might be wrong.
The current advocacy stage leads to tremendous opportunities through creative communications.
Businesses that are focusing on delivering the best customer service will create a FOMO for their service or product.
According to a Walker study by the end of 2020, customer experience will manage to take over the price and products as a key brand differentiator. This is because of the high opportunities for additional company revenue.
Marketing Program that Gives Back
For future success, companies that articulate a message of giving back to the community will make it big in 2021.
Marketers need to focus on creating opportunities or brands to come out as socially responsible within their set of shared values.
Charitable marketing programs will work the best in this case as it will give an immediate positive impact on the brand audience.
Refine Your Strategy
New Years’ calls for a new marketing strategy. Make sure your work on creating better opportunities for the brand to recover from the crisis caused to the business during the pandemic.