For your business to bring it the maximum revenue, you must provide your clients with the best customer experience. That applies to your online users. If there are any performance or availability problems with your online website, profits are slipping through the cracks since the users do not have a great website experience. For instance, It could be loading slowly. Synthetic monitoring is the method of simulating user’s interactions on the website to identify any performance problems. Here are the uses of synthetic monitoring.

Identify and fix problems early.

Synthetic monitoring mimics a user’s navigation on the web and runs them as testing tools from behind your firewall or global monitoring locations. During monitoring, it pro-actively looks after your server, web, application, or API and notifies you in case of an availability or performance issue.

It monitors your server even during low traffic moments, so it helps you identify any problems and their root causes early enough. Synthetic monitoring checks and discovers small issues before becoming big problems such as a low performance from a server. That way, you can fix them before your users encounter them.

It tracks your third party content.

Third-party content can be analytic solutions, advertisements, payment management systems, recommendation plugins, CDNs, site searches, etc. A lot of modern applications highly rely on third-party content for data and functionality. If you have integrated third-party content on your website, synthetic monitoring helps you track and monitor service level goals, unavailability cases, and performance issues.

Any issue with third party content ultimately affects the host server. The vendors of third-party content are responsible for the availability and performance of their products. Through synthetic monitoring, in case of any problems, you can hold them accountable.

To validate SLAs

SLA refers to Service Level Agreement. Synthetic monitoring is useful in validating SLAs. Modern businesses rely on SLAs, so adhering to the agreed level of service is critical for both sides-the client and the vendor. As a vendor, synthetic monitoring helps you identify better the availability and performance of the application. That way, you can set up feasible service goals and avoid unforeseen penalties.

An SLA, a detailed report, allows businesses to show the precise availability percentage at any given time. These reports are also useful in proving to the customers that you have met the requirements of SLAs.

Helps you prepare for the peak traffic season

For instance, if you are about to launch a marketing campaign, synthetic monitoring helps you prepare your website for that. It allows you to identify what area of your website is not attracting traffic and why so that you can initiate a marketing campaign and drive traffic to that area. It helps you ensure the availability and performance during the marketing campaign to avoid frustrating the users.

Since synthetic monitoring can track performance from different geographical areas, it helps launch a new product in a specific area. You identify and address performance issues from that geography before the user experiences them.

Track complex transactions

Synthetic monitoring simulates user’s transactions such as shopping cart performance, searching, logging in, form submission among others from different geographical areas, monitoring their performance. If you want to achieve high-quality performance, you can compare the performance results between different regions and track transactions to initiate improvement strategies.