Today, we utilize the internet for almost everything we do. Things like communication, learning, entertainment and shopping are all available online.
Moreover, people’s interest in the internet is only increasing every day. And today, there are 4.33 billion internet users worldwide and counting.
Hence it opens massive opportunities online too.
And marketers always look for opportunities to connect with people and promote their products. Therefore, the online digital ecosystem provides a massive space to the marketers.
So, over here, I will discuss the multiple types of Online Marketing techniques.
But before that, let us understand what Online Marketing means?
Online marketing is fondly known as several other names such as digital marketing, internet marketing, e-marketing and web marketing. And these terms mean only one thing which describes all the marketing activities performed online.
So, here are eight kinds of Online Marketing tactics
- Affiliate marketing
- Influencer marketing
- Programmatic marketing
- Content marketing
- Email marketing
- Paid advertising
- Social media marketing
- Search engine optimization (SEO)
Affiliates are great ways of earning more revenues from external websites. It is nothing but just a form of online referral marketing.
A brand can set up a program and pay a fair commission to the external website or individual for every sale generated.
Assume you are a marketer and want to promote your goods or services through an affiliate. Now what you can do is join a popular affiliate network. So, they will be responsible for promoting your products or services. So, whenever any sales are generated, you will share a small part of the profit with them.
Before we go on understanding influencer marketing, let’s know what is meant by an influencer. An influencer is someone who has a vast number of online followers. And these influencers can be anyone, celebrities like Priyanka Chopra or public figures like Mark Zuckerberg.
Next, what is influencer marketing?
Influence marketing means promoting your product or service through an influencer.
Assume, you are a protein shake brand who wants to promote their product by an influencer. Therefore can go for any celebrity who is super fit and ready to promote your product. Hence, he/she could post a relevant message on their social media to promote your product.
Programmatic marketing is an advanced marketing strategy which makes use of automatic and real-time bidding which purchases your ad inventory for you. And let you advertise to the specific target audiences based on their relevant behaviour and interest.
Thus a platform like Audience management can help you, where you can integrate your website or app and seamlessly reach your target audiences anywhere in the digital ecosystem. You can also access the niche segments, which would let you target your audiences effectively.
Content marketing is yet another very popular technique of online marketing. It is the process of creating, distributing and promoting relevant online contents to attract and engage more target audiences. It is often used to convert your target audiences into relevant customers.
Various popular ways of Content Marketing are blog posts, videos, infographics, ebooks, podcasts, and more.
Email marketing is the phenomenon of sending direct marketing messages via email to gain more audiences and retain the existing ones. Email marketing is indeed one of the oldest techniques of marketing techniques.
And it also has a median ROI of 122 %, which is relatively higher than other types of online marketing techniques. But, the only thing is you should have some pretty good and relevant email address list.
It’s a form of online marketing where the advertisers had to pay to show their advertisements on search engines and other platforms like Youtube, Facebook, Instagram and Linkedin.
Now the paid advertising is mostly run on PPC(Pay Per Click) programs which means that advertisers must pay a fee every time a user clicks on their ads. Other programs are CPM (Cost Per Impression), CPV (Cost Per View) and CPA (Cost Per Action).
Social Media Marketing
It is the process of getting more attention and sales via promoting your products or services on social websites like Instagram, Facebook and Twitter .
Now, social media marketing can be divided into two categories, such as paid or free.
For promoting your goods or service in the social media platform for free, you need to create a page of your business and promote it across the social media platforms.
But, if you want to go for a paid promotion, you can opt-in for various options available on Facebook, Instagram or Twitter. There you can produce and promote your page, your post or products in exchange for a nominal amount of money.
Search engine optimization (SEO)
SEO stands for Search Engine Optimization. It is the process of optimizing your website’s digital content to be worthy of ranking in Google. SEO leads to optimize your content and improve your search engine ranks and also maximizes the number of visits to the specific pages of your website.
You have an excellent website, superb content, but still, it is not ranking? Then you might start working on your SEO and help it rank in Google.