July 7, 2022 A Technology Blog

Trustpilot Reveals 4 Facts about Customer Reviews

  Consumers today struggle to know where to place their trust. They wonder, “Is this brand advertisement true?” They often distrust marketing, because companies have a strong financial incentive to bend the truth. Shoppers look to their peers for true stories that help them form expectations of what they might experience with a brand. Word-of-mouth and other forms of social proof have always been important but are even more so in 2020. But not all customer reviews are equal. Some customers distrust reviews on certain types of websites. To help you understand the current landscape of reviews, Trustpilot created a detailed report in partnership with the agency Canvas8. We gathered data from 6,000+ consumers in the UK, US, and France, along with interviews with experts. The following insights will help you understand how to use social proof on the Internet to gain the trust of your prospects and customers.

1. Consumers Increasingly Trust Online Customer Reviews

Our research found these behavioral patterns around reviews:
  • 89% of respondents read reviews to help them decide on purchases.
  • 49% rated positive reviews among the top three reasons to buy.
  • UK respondents rated review websites as a top source of trustworthy opinions.
  • Nearly 50% of UK respondents used online reviews more today than they did two years ago.
Consumers trust online review sites to gather the wisdom and experience of the masses. They believe reviews will help them sift through the vast number of offers out there.

2. Shoppers Demand Open and Transparent Review Sites

Consumers only want to read and write reviews on platforms that are open and transparent, meaning:
  • Absolutely anyone has access to write reviews within the site’s guidelines.
  • Brands are not allowed to delete negative reviews.
Fifty-six percent of UK respondents stated that it’s very important that review sites disclose how they decide which reviews to publish — and whether or not some reviews get preferential treatment. It can be beneficial to get more customer reviews for your brand on third-party platforms that are considered trustworthy and customer-centered. This trustworthiness can reflect well on your own integrity.

3. Prospects Readily Forgive Brands’ Imperfections

Trustpilot’s research results found that prospects are looking for a sense of authenticity in customer reviews. They’re suspicious of a review record that seems too perfect. We found that:
  • 49% of respondents believed some brands manipulate customer reviews.
  • 50+% trusted the authenticity of a brand with a lower-than-perfect rating.
  • 45% would rather buy from a brand with a lower average rating but a higher number of reviews than a higher average but fewer reviews.
  • 64% would rather see a brand’s thoughtful responses to reviews than a perfect rating.
  • 53% look for an authentic mix of good and bad reviews.
It smacks of manipulation if you have only positive reviews. It’s smart to leave any negative customer reviews online but respond to each one by trying to solve the customer’s problem.

4. Customers Hate Review Censorship

Our research revealed that customers strongly distrust brands and platforms that censor or change customer reviews:
  • 42% agreed that this practice violates freedom of speech.
  • 45% stated it makes consumers waste money.
  • 62% would not use a platform that censors reviews.
  • 70% thought it was a major problem.
Since consumers are unsure who to trust, you shouldn’t give them any reason to suspect that your brand is not completely open and transparent. Never alter or delete a customer’s review or public feedback. Respect customers’ rights to express their opinions and prospects’ rights to hear from them and get the guidance they need. That’s what the Trustpilot review platform is for — to help you build long-lasting, trust-based relationships with your ideal customers.  

Related Posts

Pogo Pins To Receive The Best Connector Solution

March 2, 2021

March 2, 2021

Pogo pins are spring-loaded connectors, which have become increasingly popular these days. You can use this pogo pin for different applications, including...

7 Website Security Mistakes to Avoid for Small Businesses

July 26, 2020

July 26, 2020

About 43% of website breaches target small businesses. You might think that your business is too small to be noticed...

Basic Questions On Negotiating For Repairs And Home Inspections

September 10, 2020

September 10, 2020

  Questions like who will pay for the repairs in the house you want to buy may arise quite naturally...

Benefits of Having a Food Ordering System for Your Restaurant

September 10, 2020

September 10, 2020

https://definatetech.com/   In modern days, everything is being made easier by transferring services to be provided using online systems. The...

Is Local SEO Important to Law Firms?

December 22, 2020

December 22, 2020

Setting up a Local SEO for your law firm is a great marketing strategy as most people tend to run...

What is Yarn in Hadoop?

July 29, 2020

July 29, 2020

Since Big Data is the latest slogan today, Hadoop is more prevalent in the world. Most of you wonder about...

Tips for Taking Care of Your EV in Summer

February 4, 2022

February 4, 2022

The widespread use of the electric vehicle has been made possible by lithium-ion batteries of an efficiency that was previously...

7 Benefits of Online Customer Reviews for Small Businesses

September 11, 2020

September 11, 2020

What do your customers think about your business? One of the best ways to know is via online customer reviews....

Essential Tools for Photographers and Why Every They Need Them

August 12, 2021

August 12, 2021

Photography is a hobby or profession that requires tools. There are many essential tools for photographers, and they vary depending...

This Is How to Use Influencer Marketing to Grow Your Business

October 19, 2020

October 19, 2020

Are you looking for new ways to promote your business? You have a great SEO strategy, a strong social media...

7 Tips to Run a Successful Referral Marketing Campaign

September 29, 2021

September 29, 2021

The significant boom in the eCommerce businesses globally during the Covid-19 pandemic has helped in the development of unique marketing...

How eBay Market Research Tools Helps The Sellers

August 7, 2020

August 7, 2020

There are lots of benefits of using eBay market research and analytics tools by the sellers who want to excel...

What are Beers? Types of Beers

July 1, 2022

July 1, 2022

Of all the alcohols, beer is possibly the easiest to grasp, as all of us see it every day. In...

Product Innovation is Not as Productive as Business Innovation 

April 5, 2022

April 5, 2022

Lots of companies exhort their workers to think outside the package without making clear the nature of the box or...

What Do The Colors Mean In Thermal Imaging?

August 6, 2020

August 6, 2020

When a picture is provided by a thermal imaging gadget, what you see isn’t pictured, but a thermogram, which is...

Comments
Leave a Reply

Your email address will not be published.