SEO is one of the best ways to improve the rankings of the website on search engines. SO, businesses whether new or small should consider hiring the best SEO Agency in Reading that is updated with the latest SEO trends so that the results can be evident in a small-time.
Know about the core web vitals of your sites
In 2021, it is necessary to know about SEO terms and also know the metric benchmarks. It is a possibility that Google will roll out a new page experience, and a new algorithm that ranks the pages according to its core web vital scores. So, core web vitals are a set of metrics to measure responsiveness, visual stability, and speed.
Largest contentful Paint(LCP)- This measures the speed of pages. During this time, the content of the main page loads. 2.5 seconds or faster is an ideal LCP.
First Input Delay(FID) – It measures the responsive time of the page. It is the time page takes to become interactive. Less than 100 ms is an ideal FID.
Optimizing to improve the Google passage ranking
In the past year, Google launched the passage ranking in which it can rank the whole page instead of rank individual passages on the web pages. It means Google can pull out any section from any page, Even if that page covers the different subject that displays in the SERP.
It should become a part of the strategy in 2021. The other famous name of feature snippets is the holy grail of search, it appears at the top position, or the zero position of the SERP page in a rectangular box. You can optimize the content rather than selecting the content that is shown in the featured snippet.
Change old content
It is good that you are creating new content but you should not neglect to change your old content. You should know that it is very important in SEO. You may know that if you only upload new content, then your old content will get removed from the map.