Are you looking for new ways to promote your business? You have a great SEO strategy, a strong social media presence, and great reviews, but how can you move up from here?
Once you have a solid foundation it’s time to look for more options. This is where influencer marketing comes in.
We’ve all seen influencers on Instagram and Youtube sharing products that they know their followers will enjoy. But how can you get in on this? Despite what they want you to think, they’re not just sharing things that they came across by chance. You can harness this power for yourself.
We want to teach you how. Keep reading to learn how to navigate your influencer marketing campaigns.
Consider Your Goals
When you’re looking into influencer marketing it’s no different from any other kind of marketing. You have goals that you want to aim towards and results to analyze to see if those goals were met.
This is a great way to see if your marketing campaign was successful and if you should do it again, or if it didn’t work the way that you wanted and you need to try a different route.
Do you want to get a certain amount of sales of a specific product? Maybe you have a new release that you want to show off to your customers. You want a good return on investment (ROI) when you’re doing your campaign.
Identify Your Niche
Different influencers have different target audiences. You want someone who has a similar (if not identical) target audience that your business has.
Are you targeting young women or teenage girls? Consider picking a lifestyle vlogger, fitness influencer, or “beauty guru”. Are you looking for young adults who play videogames? There are plenty of Twitch and Youtube gamers who are happy to market for you.
The list goes on and on.
You should be in the know about influencer niches before you pick one randomly. You probably don’t want to advertise your fancy kitchenware through a tech and gaming channel, for example. Their target audience isn’t there for your type of product and you won’t get as many sales.
Pick Your Platform
There are so many social media platforms to choose from; how do you pick which one to use?
When you’re looking at finding the right influencer marketing platform on social media, you want to hone in on Instagram and Youtube. While Facebook and Twitter boast large audiences, the visual-heavy formats of Instagram and Youtube are perfect for advertising products.
Youtubers will large followings can get a million views or more, which means more eyes on you. Instagram influencers also have large and dedicated followings and tend to have a better “view to follower” ratio.
Facebook, while popular, isn’t as suited for influencer marketing as many people use it for personal connections or networking. Twitter is limited to 140 characters per post.
You can choose other platforms like blogs if you know of a popular blogger in your niche (food blogs are great for this) but these people tend to also have larger followings on social media.
Is Influencer Marketing Right for You?
Influencer marketing might be the key to your business success. If you haven’t tried it yet, why not start now?
Once you know how to do influencer marketing like a pro you’ll be getting a whole new audience. Don’t miss out!
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