January 20, 2022 A Technology Blog

How Technology is Transforming the Business World

Have you ever wondered how you could make your business more exciting? Technology is transforming the way we live our lives, and this has not gone unnoticed in the business world. As technology advances, many sectors are taking advantage of this and including it in future strategies. New software and tech gadgets are changing the way we think, and interact, and is taking one sector, in particular, by storm. Investment companies such as real estate and stocks and shares are incorporating new technology into their current business plans. 

 

We have put together this short article on how technology is transforming the business world with some compelling examples along the way. In business, you must remain ahead of the game and demonstrate innovation where possible. Let us explore how adding technology to your business can help to increase sales and benefit both customers and employees.

 

Drone Footage

 

Drones are not new to the technology world but are relatively new when it comes to using them in real estate. Property experts such as RWinvest are quick off the mark to record exclusive drone footage for their clients and future investors. This type of marketing and technology is an ideal way to attract customers and why more and more businesses are starting to use it.

 

Not only does it provide new insight into a building or off-plan property, but it allows businesses to stand out from the crowd and connect with their customers on a higher level. Drone footage is often associated with travel bloggers or YouTube influencers, as it can capture content that is both informative and personal to the viewer, due to it evoking an emotional response. From updating clients on property progress to acquiring new leads, drone footage is an excellent way for businesses to transform their way of thinking.

 

Virtual Reality

 

Experience the future of business with virtual reality (VR) technology, which has reshaped the way companies advertise and sell their products and services. This has been used throughout many businesses in the last few years, including those in finance, healthcare, retail and real estate. Well-known companies such as retail giants L’Oréal, use VR so customers can virtually try on products in different shades before they make a purchase. Many real estate companies use this technology as a new way to show off-plan properties to people to give them an idea of what their investment will look like once it is completed.

 

Computer Generated Imagery

 

This technology is often used alongside virtual reality to give an even deeper insight into businesses and what they can offer. For example, real estate companies use virtual reality viewings for off-plan properties which will usually include computer-generated imagery (CGI) as well. CGI gives a full picture as to what the result will look like, as it can help build the inside of the property, adding the all-important finishing touches to what the property will replicate. Advanced technology such as this not only gives confidence to investors but can give a better understanding to developers too what plans may or may not work.

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