A brand new year means it is time to improve your business, and you should start with your website design.
Your website should impress your audience and turn potential leads into paying customers. Yet, your website features and designs can also do the opposite and turn people away from wanting to buy from you.
So how can you use your website to increase your revenue and gain more traffic?
By consistently improving your website design, of course! In 2021, you should be doing your best to ensure your website is always up to date and ready to wow potential leads.
Be sure to keep reading for our guide on the six website features that’ll improve your user experience.
- Utilize White Space
White space is vital when it comes to web design. You might be asking: what is white space?
You’ll find that white space can take up most of your website design. It is the blank space where you don’t have any text or images.
Many businesses use white space to help draw the customer’s eye to a specific text blurb or an image. It can also help to make your content easy to read and skim through.
Be sure that you’re thinking about the white space when you’re planning your web design.
- Spice up Your Call to Action
A call to action, or CTA, is crucial for getting clients to contact you or purchase your products. But how can you make sure that it flows with your website design?
One thing you can do is spice up your CTA buttons, phrases, and anything else to get customers to do what you want.
You should make sure that your CTA stands out. You can change it up a little bit this year when improving your website features. Try making the CTA button a contrasting color so that potential customers will want to click on it.
You can also make the wording a bit more appealing and engaging. Doing this can help you to get more hot leads that are interested in what you do.
Are you looking to improve your customer satisfaction? Check out ways you can find poor user experience so you can improve on them!
- Decrease Load Times
When you’re learning how to build a website, one thing you must know is how to make sure that everything loads quickly. Start by making sure that your homepage is the fastest thing to load.
Your homepage is generally the first page that people will come to when they search for your page. If it fails to load as quickly as they want, they might click off and look for something else.
Another way to decrease load times is to make sure that your graphics are loading fast. You should make sure your website has minimal scripts so that the pages load fast and efficiently.
- Don’t Forget About Mobile Design
Is your website design optimized for mobile users? If not, you need to get on it!
You’ll find that 96% of Americans own a cellphone of some kind. That means there is a high chance they will be viewing your website on their mobile device. Without a mobile-friendly version, it is going to be very difficult and frustrating to use your website.
You’re going to want to make sure that the user experience is good enough for mobile users. You need to make sure that your website is easy to navigate, images load, and that nothing seems jumbled on a mobile device.
Doing this means that you’ve taken the extra steps to make your customers happy no matter how they view your website. Some of them might not appreciate it, yet they will know if you don’t take the extra steps to optimize your website for mobile devices.
- Have a Good Visual Presentation
When you’re thinking of your website design, you want to make sure that everything flows together naturally. That means you need to think about the colors, fonts, images, and anything else you will use to create your page.
There is a lot that goes into creating the design elements which is why so many businesses decide to work with a web designer.
Having a good visual presentation can help get you more sales because potential customers will know you’re legitimate. If your website looks sloppy or not put together properly, they might think you’re a scam.
Be sure to spend extra time crafting your website so that it looks professional.
- Easy to Navigate Website
When a potential customer goes to your website, will they be able to find exactly what they’re looking for, or will they spend ten minutes searching? If they’re going to spend longer than a few seconds looking for something, you have a problem.
Having a website that is easy to navigate is essential for businesses that are trying to increase their sales and keep customers around. If a potential customer gets frustrated trying to find something, they’re going to shop elsewhere.
You need to have clear navigation somewhere on your website that lists all the products you have to offer. You should also have a spot to contact you. Putting all of this on a menu is one of the easiest ways to offer it to your clients.
Doing this is the best way to ensure your potential customers won’t get frustrated trying to use your website. You can make sure they find what they’re looking for with ease.
An easy to use website also means that you’re organized. Customers will appreciate a website that has good organization and will be more willing to shop with you.
Website Features You Need
As you can see, there are plenty of website features and design elements that help improve your website and turn potential leads into paying customers. Your number one concern should be to make sure your website is easy to use and navigate.
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Rich Thomas