Did you know that in 2018 businesses spent $72 million on SEO, and by 2020 it was expected to reach $80 billion? SEO, or search engine optimization, is a marketing tool to help move your website to the top of a page on Google, Yahoo, Bing, and more when people search for specific terms.
SEO is a crucial part of marketing today, and many tools can help if you’re doing freelance work. Keep reading, and we will guide you through 3 freelancer tools that will help make SEO work more manageable.
Working for Yourself
Freelance work is prevalent in American today, with 42 million Americans currently doing freelance. There are significant benefits, one being that the average freelancer makes 45% more than a traditional worker.
You can make your schedule, factor in free time and vacation, and be your boss. Around 25% of freelancers say the best part about freelance is having a flexible schedule.
Yet, it can be difficult when you need to keep yourself accountable. You may need tools to help keep you in check – from SEO to assist with marketing to other types of tools such as project management and payroll.
You want to make sure you set yourself up for success, and using tools will help you do that. There are free tools for freelancers or online tools for freelancers, and you need to pick what will be best for you.
3 Top Freelancer Tools
We will go through some top tools that you should start your freelance job to set yourself up to be organized and ready to market yourself.
There are three major types of tools, and we will provide examples of each one.
- Financial Tools
You want to make sure you’re keeping track of your finances, from tax bills to invoices. It’s easy to lose track of everything when you start to get busy with clients and work, so you want to keep this organized from the start.
Using financial tools may cut the use of an accountant or reduce the price of one. One example is keeping track of your payments for tax purposes by using The Paystubs to create a paystub.
- Project Management
Communication and organization are vital when working on client projects. Project management tools help you keep your projects organized and help update clients.
You don’t need to use email as your sole communications. Add your clients to notifications on your project management tool. This will save yourself some time and your client’s inbox from being flooded. Asana is a great example that has so many features and organization tools. Trello Is another example that is perfect for design projects.
SEO is significant to any freelance marketing job. You want to make sure you’re pushing your clients to the top of all search engines using the keywords they request. You can find expert SEO experts to ask questions and learn new techniques.
Get Your Tools Today
Now that you know the top types of freelancer tools, you need to get set up today.
Whether you want finance, project management, SEO, or other marketing tools, there is a tool for you.
Set yourself up for success and start learning your first tool or read more about a marketer’s guide to SEO here.