Getting ready to launch a new eCommerce site?
This is an exciting venture and no doubt you want to start things off with a bang.
However, in order for your eCommerce website to launch successfully, you will need to have a strategic plan. If you are wondering how to get started here is a look at what you need to have in place to have a successful launch.
- Have a Marketing Budget
The quickest way to get your product in front of the right audience is to create a Facebook page for your business. You can even create an Instagram page as well.
All these things should be a part of your omnichannel strategy. Start implementing different sales channels to experience maximum growth.
To really kick things off you can run a Facebook ad to your target market on both Facebook and Instagram. These ads are affordable and effective if you set up your campaign right.
The best thing about Facebook ads is that there is room for error. If you don’t like something you can change it or tweak your ads and get going again.
You will not go over budget because you set when your campaign starts and stops.
- Seek Out Influencers to Launch Your eCommerce Website
Influencer marketing has become a go-to source for those looking to launch a website. The best way to get a good deal is to go after micro-influencers. This may seem counterproductive because you may feel you need to go after influencers with very large followings.
The fact is that influencers with large audiences are expensive and their audience has been diversified a lot. This may mean that you can’t target people based on specific locations and even interests.
Smaller influencers will charge you less and their audience is usually more engaged with their content. You should find out the reach of their posts and look at social signals such as likes and shares to determine if an influencer is worth working with.
- Promotional Items: Billboards and Flyers
There are some classics that will never go out of style and this is the case with Flyers. You can’t go wrong by distributing flyers before the launch of your ecommerce store.
If you have the money you may also want to invest in billboard advertising as well. Another thing you can do is offer promotional items for free to your first set of customers.
You can choose the ideal number for your budget. All these things create a buzz around your launch.
Ready to Launch
Your eCommerce website launch can be extremely successful if you know exactly what to do to bring in customers. All you need to do is create the right kind of buzz and the perfect place to get started is on social media.
Starting a Facebook and Instagram page for your business will help you to connect with your target audience and run ads to them. Connect with influencers and use traditional avenues such as flyers, billboards, and promotional items to get the word out about your site.
If you would like to know more about social media marketing. Please visit that section of the website.